Land Rover Econ

A live project run with Land Rover

The brief: to propose a concept vehicle which shows off Land Rovers credentials as being a environmentally friendly company.

DNA is supplied from previous models using a selection of detailing and  structural parts to illustrate what eco features current vehicles already embody.

Using a wide variety of features including a honeycomb structure theme and large clear panelling, the vehicle conveys a lightweight appearance to consumers - thus breaking the current image of today’s ‘tank’ Land Rovers.